15+ years leading design at enterprise scale — from developer platforms at Rappit.io to ERP modernisation at Omoda, R&D suites for Valeo, and AI automation for eConnect. I connect C-suite strategy to shipped product, always measured in business outcomes.
I became a UX director because I kept watching well-resourced organisations ship the wrong thing. Not from lack of talent — but because design didn't have a seat at the table early enough to ask the hard questions. Fifteen years later, that frustration is still the engine. Now I close the gap from the top: shaping strategy, building the teams that execute it, and making sure every UX decision connects to a number the CFO actually cares about.
At Rappit.io I scaled a design function from 3 to 12+ across enterprise SaaS products serving clients including Valeo (22,000+ users across 55 R&D centres), Omoda (15-year ERP modernisation), and eConnect (1.8M+ AI-processed invoices annually). I hold PMP Elite, Lean Six Sigma, ESG Practitioner, and Google AI certifications — the shared languages of engineering, product, and finance leadership.
Based in Coimbatore, India. Open to senior design leadership roles globally and remote-first advisory engagements.
One mid-level designer on my team was technically sharp but struggled to communicate decisions to stakeholders. Instead of prescribing a process, I started bringing her into C-suite syncs as my note-taker — then gradually shifted her to presenter. Within six months she was running design reviews independently. She's now a senior lead at a product-led company in Amsterdam.
The lesson: exposure beats coaching. Give people the room, then get out of the way.
From C-suite OKRs to shipped product — six stages.
Translate OKRs into tangible UX goals before a single wireframe.
Senior designers own high-fidelity execution within the architecture I define.
Lean Six Sigma & PMP frameworks building predictable, scalable operations.
Scaled from 3 to 10+ designers while cutting hiring cycles by 30%.
Automating document workflows, integrating GenAI seamlessly with Eng VPs.
Every UX decision tied to bottom-line impact and client retention.
Enterprise UX across logistics, fintech, automotive R&D, healthcare and AI — each project anchored to a business outcome you can verify.
Rappit.io · Lead UX Designer & Researcher · 2+ years
Designed an AI-led low-code developer platform that delivers 4× faster application development while preserving full code ownership. 25 user interviews, WCAG 2.1 AA, 94% task success rate.
Omoda B.V. · Lead UX Designer · 18+ months
Replaced a 15-year-old AS/400 ERP at Omoda — a leading European fashion retailer. Reduced picking errors from 12% to 4%, lifted satisfaction from 2.1 to 4.3/5, and enabled 31% more orders per picker per day.
eConnect · Lead UX Designer AI/ML · 18 months
Designed the human-in-the-loop UX for a platform that fully automates 1.8M+ invoices annually. AI trust score rose from 2.1 to 8.7/10. CEO Johan Schaeffer: "core enabler to our ambition."
Valeo SA · Lead Product Designer · Ongoing 2024
Global R&D platform for 22,000 engineers across 55 centres managing 8,000+ concurrent projects. Setup time cut 67% (45→15 min). Gilles Vidal, Digital Domain Manager: "tremendous value to our thousands of engineers."
Newport Tank Containers · UX Designer · 9 months
End-to-end logistics platform replacing paper-based workflows with real-time container tracking. $2M demurrage cost avoidance in year one; processing time down 40%; NPS improved from 12 to +47.
Syensqo SA · Principal Lead UX Designer · Ongoing 2023–
Post-spin-off from Solvay: built a new digital ecosystem from scratch — 100+ applications modernised, unified design system created, €500K+ training costs avoided. 24,000 employees across global life sciences and chemicals divisions.
"With Rappit we quickly realized an advanced enterprise application on Google Cloud. The new Project Planning solution offers tremendous value and time-savings to our thousands of engineers who are managing more than 8,000 projects globally on a daily basis."
"The machine learning enabled solution built by Rappit on Google Cloud is a core enabler to deliver on our ambition to provide a fully automated service and further grow our business. The human-centered approach to AI has been crucial for user adoption."
"The new system has transformed our operations. Our team is more efficient, makes fewer mistakes, and actually enjoys using the technology. It's rare to see such positive change management results."
"Rappit's transparent approach to code generation has transformed our development process. Our team can move 4× faster while maintaining the code quality standards our security team demands."
The operational, human, and ethical frameworks I bring to every senior design leadership engagement — backed by real certifications and verifiable outcomes.
Leveraging PMP Elite and Lean Six Sigma to build scalable DesignOps — so designers solve complex problems, not push pixels. Applied DMAIC to cut rework 50% in a single quarter at Rappit.io.
My core focus as Director — empowering senior designers, clearing roadblocks, fostering ownership. Scaled 3 → 12+ at Rappit.io with 94% retention rate. Career ladders and mentorship structures before posting a single job.
Accessibility as architecture, not afterthought. National healthcare portal: screen-reader task completion from 62% → 99.2% through WCAG CI/CD gates. ESG practitioner with ethical design standards across all client work.
Open to senior design leadership roles, advisory engagements, and strategic consulting with product-led organisations.